When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's...
4As
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video...
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost And Found If you’re wondering what happened...
AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s...
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick...
Attention: Attorney General, State of CaliforniaRe: California Consumer Privacy Act You’re killing us here. Thanks,The advertising industry The California Consumer...
Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Back To The Bench The US Justice Department is appealing...
When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year...