DOJ Charges Ahead With AT&T Appeal; Facebook Is The No. 3 Mobile Browser

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Bench The US Justice Department is appealing the decision by Senior US District Court Judge Richard Leon to allow AT&T to acquire Time Warner. “Most legal observers believe the government faces an uphill battle in overturning the ruling,” reports The WallContinue reading »

The post DOJ Charges Ahead With AT&T Appeal; Facebook Is The No. 3 Mobile Browser appeared first on AdExchanger.

Read more

4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth

When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the Association of National Advertisers (ANA). “There was an erosion of trust when that happened,” Kaplowitz said. “Everyone was guilty without any sort ofContinue reading »

The post 4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth appeared first on AdExchanger.

Read more

Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

AdExchanger |

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extensionContinue reading »

The post Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar appeared first on AdExchanger.

Read more

DataXu Brings On 4As Vet To Strengthen Self-Serve Agency Relationships

AdExchanger |

Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday. With Kosmala, who started in late July and will report to chief revenue officer Ed Montes, DataXu hopes to grow its self-serve business with agencies. “This is about forging even stronger relationships with a channelContinue reading »

The post DataXu Brings On 4As Vet To Strengthen Self-Serve Agency Relationships appeared first on AdExchanger.

Read more

Ad Industry Petitions FCC To Jettison Its Privacy Rules

AdExchanger |

Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’sContinue reading »

The post Ad Industry Petitions FCC To Jettison Its Privacy Rules appeared first on AdExchanger.

Read more