Horizon Teams Up With 4C To Customize Cross-Platform TV Plans

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Media agency Horizon is giving its advanced TV platform Pivot a facelift. Horizon is building a custom planning tool using 4C Insights, the social and TV data analytics platform designed to go beyond age and gender demographic targeting. Instead, 4C’s tool will integrate with Pivot to help Horizon marry behavioral, attitudinal and purchase data withContinue reading »

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