PacSun and Eddie Bauer are bringing more versatility to outdoors wear with a brand new celebrity partnership. The former recently...
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A$ AP Rocky is joining buy-now-pay-later platform Klarna as an investor and--for a one-day stunt at least--CEO. Top line The...
When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on...
Amazon reported slower than usual revenue growth in its earnings report, with overall sales of $59.7 billion in Q1 2019,...
Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when...
As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands...
Amazon’s “Other” category, its miscellaneous revenue segment that consists primarily of advertising, made $3.4 billion in Q4 2018, almost doubling...
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no...
Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising...