Karoline Leavitt will be the new White House press secretary when Donald Trump takes office in January. At 27, she'll...
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Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and...
What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according...
Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good...
Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data...
Despite beating expectations and generating more than $ 40 billion in revenue during the third quarter – a 19% YOY increase...
Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical...
Honda literally flips the script on a poem about failure in an emotional brand campaign about Formula 1 drivers that...
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures...
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S....