The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR...
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No, you don't have to invent something totally brand new and different to have an impactful brand, but it certainly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because...
Last year's Oscars received an unexpected boost. Rebounding from a ratings low, the 94th Academy Awards averaged 16.6 million total...
AUCKLAND, Today: Stuff has this morning launched Newsable, a flagship daily news podcast that’s “a fast and fresh way to...
Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As "eat...
Section 230, the provision in 1996's Communications Decency Act that offers immunity to tech platforms for the third-party content they...
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how...
Despite a global economic slowdown in 2022, luxury brands had no reason to cork the champagne. With strategies rooted in...
Sharks very rarely attack humans, though people often fear the aquatic predators due to their portrayal in horror movies like...