Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...
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Drugstore skincare products are becoming more popular, especially given the economic climate. People are also increasingly conscious of avoiding harsh...
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that...
As you might expect of a marketing executive with a distinguished reputation, Jonathan Mildenhall landed his new gig as CMO...
And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry...
US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already...
The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie...
Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday...
Social and commerce just go together, like peanut butter and jelly. And Meta, TikTok and Amazon are all vying for...
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands...