Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost The Plot The “Barbie” movie doesn’t premiere...
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on...
In today's episode of Let's Talk About Brand, we sat down with Yash Chavan, founder of the influencer marketing platform...
Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Off Topic The ad industry isn’t sold on...
In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell....
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks...
One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution...
As the official Aotearoa representative for Cannes Lions, the Commercial Communications Council will take us behind the scenes of this...