If it feels like you're seeing more sponsored content in your social feeds, it's true: 51% of influencers are creating...
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Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add...
While grocery has little in common with resale--who wants used food, anyway?--two recent retail deals are emblematic of 2022, reflecting...
Google isn’t bluffing about quitting its third-party cookie habit. That’s because consumer concerns about data privacy and pressure from regulators...
Editorial opinion byAllison SchiffManaging EditorAdExchangerRetail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently...
Does "brand purpose"--the notion of marketers expressing clear support for values like diversity, equity and inclusion as a way of...
There was a time not long ago when Christmas d?cor before Halloween--or even Thanksgiving--made many consumers balk. But following the...
There's a big difference between so-called "influencers" with millions of followers and people with actual influence on the people around...
Conan O'Brien considers himself a lucky guy. And not only because he was fortunate enough to spend 28 years reinventing...
As we settle into the New Normal phase of the pandemic, we're more dependent than ever on TV, media and...