Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's...
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Advertisers that rely on ad tech vendors to protect them from buying ads on shoddy, offensive or deceptive news content...
The Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the...
I don't seek the spotlight and I never felt held back by my identity. Yet I am still reminded every...
In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big...
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
Shopping at Target is its own meme. The running joke on social media is that a person will go into...
Amazon kicked off its first-ever upfront event with advertising right out of the gate, including pitches about its scale, shopper...
Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is...