Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption...
Accelerate
Ad fraud has long been a problem in the connected TV space, with a December 2020 scheme siphoning away roughly...
Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...