Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit...
Acquire
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and...
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in...
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The...
Acquire, EightyOne Media and Greenbids have teamed up in a ground-breaking digital campaign for Robert Harris in New Zealand, a...
AUCKLAND, Today: The partnership among Acquire, EightyOne Media, and Greenbids marks a pioneering digital campaign for Robert Harris in New...
Zane Furtado, GM Technology and Innovation at Acquire, is the only New Zealander to be included in Campaign Asia’s prestigious...
EMX’s SSP tech will supplement Cadent’s Aperture Platform. Adding EMX will bring in more sell-side content curation capabilities and augment...
AUCKLAND, Today: We missed several significant NZ gongs in our Wednesday roundup of the Drum Awards and Campaign Agency of...
The Delaware Chancery Court might want to mark that Oct. 17 trial date for Twitter's lawsuit against potential acquirer Elon...