The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition. Adweek Feed
Acquires
AUCKLAND, Today: HYPER has made its first strategic acquisition since becoming independent in 2024, snapping up experiential and field marketing...
Independent retail media and marketing agency Hyper has acquired experiential and field marketing business The Generalist Promo. This marks Hyper’s...
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV. The post Pinterest Acquires...
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for...
Claude Code has already hit $ 1 billion in revenue in its first six months, Anthropic's chief product officer said Adweek...
There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home...
The deal is expected to close in January. Adweek Feed
Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital...