The outdoor media company Outside Interactive Inc. acquired the fitness tracking app MapMyFitness from Under Armour on Friday, Outside Interactive...
Acquires
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still...
Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $...
MTA is dead, long live MMM. And also vice versa. Because there’s value in both approaches. They’re better when used...
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition...
In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable...
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data...
Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped...
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a...