TransUnion is busily expanding its digital marketing product portfolio.On Wednesday, the credit bureau and consumer data provider acquired marketing tech...
acquisition
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm...
Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet.On...
The in-app header bidding space is gathering momentum – but not fast enough for AppLovin.The mobile ad network has acquired...
Disney is about to get its own happily ever after with Hulu.Comcast has dropped out of its bidding war for...
Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different...
The rumors were true.AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up...
Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of...
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting...