When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged...
acquisition
Placed has found a new home.Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in...
On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a...
LinkedIn is buying Drawbridge.The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and...
TransUnion is busily expanding its digital marketing product portfolio.On Wednesday, the credit bureau and consumer data provider acquired marketing tech...
McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition...
Taptica will acquire RhythmOne for $176 million in an all-stock deal, the companies said Monday. The mobile ad tech firm...
Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet.On...
The in-app header bidding space is gathering momentum – but not fast enough for AppLovin.The mobile ad network has acquired...
Disney is about to get its own happily ever after with Hulu.Comcast has dropped out of its bidding war for...