Google Hopes Industry Ad Standards Will Quash Bad Ads And Blockers

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Google had always been eager to kill shoddy ad formats, because doing so would stall ad-blocker growth. At the same time, it didn’t want to be the judge and jury, so it needed a mechanism to do so. Enter the Coalition for Better Ads (CFBA), a non-profit founded by the IAB, ANA and 4A’s toContinue reading »

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Ad Blocking’s Old Guard Remains Strong, But Faces Growing Competition

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Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their money through the Acceptable Ads whitelisting platform designed by ABP to monetize ad-block users. But the consumer market for ad blocking has branched into apps, mobile browsers and antivirus software all peddling ad blocking wrappedContinue reading »

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