BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial.But its cookie-dependent data-management platform (DMP) had...
Ad Exchange News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Big Data Bucks Publicis Groupe will pay $4.4 billion to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On A Pedestal As consumer concerns about privacy...
Direct-to-consumer (DTC) brands reshaped the way many digital media agencies buy online and pioneered social media, ecommerce and first-party data...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Treasure Map Google Maps is ramping up its revenue. Google...
Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Federal First The ANA, 4As, IAB and the Network Advertising...
Buying local TV is still an extremely manual process.FreeWheel wants to change that. On Tuesday, the Comcast-owned company released features...
Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company...