Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Vista Strikes Again Private equity firm Vista Equity Partners has...

Amazon’s advertising business might have a way to go before it reaches Martin Sorrell’s $100 billion prediction. Still, its recent...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Dying Legacy Is it game over for traditional media companies...

VideoAmp on Wednesday launched TV Viewership Audiences, which is designed to make audience-based buying easier for advertisers. LiveRamp powers the...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Another Bite Apple has never really warmed to advertising, but...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.If You Can’t Beat ’Em While Disney and WarnerMedia challenge...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Marketing Diet P&G’s marketing cuts haven’t caused the sky to...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Thanks For Sharing Procter & Gamble is asking retailers to...

Publicis Groupe will divest part of its health care unit, Publicis Health Services (PHS), to restore its balance sheet and...