California’s consumer privacy law, passed in late June, has spurred demand for federal regulations to avoid a patchwork of state-by-state...
Ad Exchange News
Google added more ways for advertisers to measure the effectiveness of their ad campaigns Wednesday, and it got the MRC’s...
Snap Fizzle?This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the...
The Plateau ProblemDigital publisher Vox is set to miss its goal of $200 million in revenue this year by more...
SiriusXM said Monday it has offered to acquire Pandora for $3.5 billion, a 13.8% premium on the current stock price....
Cold Shower For Market PowerBig tech, are your ears burning? On Friday, the Federal Trade Commission held the second in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Give And Take Marketers and agencies will lose access to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Up The Amazon Marketers are projected to spend $4.6 billion...
When the General Data Protection Regulation (GDPR) took effect in May, Nestlé Germany was ready.Germany’s data collection laws have been...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.When Google Coughs Google AdX’s publisher reporting has been having...