Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces.Curated marketplaces let...
Ad Exchange News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Push Snap is testing a commerce feature allowing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open For Business The IAB Tech Lab made its...
“We didn't take a broad enough view of our responsibility, and that was a big mistake. It was my mistake,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sunny Skies More than $46 billion, or roughly 83%...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With MRC? AppNexus lost its MRC accreditation...
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Reign Disney may ditch Comcast-owned FreeWheel as its...
"The Complete Guide to CDPs" is presented by mParticle. The customer data platform (CDP) is the new “it” acronym, an...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Survey Says... As more witnesses take the stand in...