Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to...
Ad Exchange News
Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl CBSi, ESPN, Meredith, Fox News and NBCUniversal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Proof Of Permission Facebook is launching tools to police...
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘At Any Cost’ Cost Facebook is reeling from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Crackle Cut Snap on Thursday cut 100 employees,...
LinkedIn made Video for Sponsored Content, video ads which appear as sponsored posts in the feed, generally available on Thursday....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over-The-Top Growth TV ad spend will shrink in the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPRebuttle GroupM issued a response Tuesday to a Digiday...