Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Nielsen’s House Nielsen is trying. It had an acquisitive 2016, snapping...
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Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Target’s Targeted Supply Target is putting together programmatic campaigns for brands...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. It’s About Trust Facebook’s measurement errors caused little direct damage, but...
MeUndies discovered a new sales channel on Black Friday: Facebook Live. The underwear company ran a late-afternoon, two-hour event on...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Verizon Hangs On At a Business Insider conference on Monday, AOL...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Get In The Game Nike has historically distributed through retail channels,...
Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster,...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Amazon Jumps To Server-Side Header Amazon has quietly ironed another badge...
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...