Ads.Txt For Apps Is Finally (Nearly) Ready For Primetime

After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version of its Ads.txt initiative to reduce counterfeit ad inventory. The App-ads.txt hold-up was caused by app stores dragging their heels on providing support for the Tech Lab’s preferred solution of using metadata tags – essentiallyContinue reading »

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‘Finally, Somebody Gets Arrested’: Industry Reactions To FBI Ad Fraud Arrests

When people learned in 2014 that ad fraud was a $6.3 billion problem, many asked why no one had been arrested for stealing all that money from brands. Four years later, that day has arrived. “Finally, somebody gets arrested for this,” said Neal Richter, chief architect of Rakuten Marketing Platform. The FBI charged eight peopleContinue reading »

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TAG Claims That A Clean Supply Chain Reduces Fraud By 84%

The Trustworthy Accountability Group (TAG) released a study on Thursday that found an 84% drop in fraud compared to the industry average when all members in the supply chain are vigilant, badged and on the level. TAG analyzed 75 billion display and video impressions across desktop, mobile web and in-app channels to look for sophisticatedContinue reading »

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Fraudsters Are Masquerading As Real DSPs

The first rule of ad fraud: If it can be spoofed, it will be spoofed. Bad actors are pretending to be legit, demand-side platforms to fool exchange partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects. “They weasel their way onto the exchanges,”Continue reading »

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Heads Up, Fake Apps: Ads.txt Is Coming For You

Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out. The IAB Tech Lab released guidance on Wednesday with several proposals for how to implement Ads.txt within an app environment. Ads.txt is the Tech Lab’s initiative to reduce inventory spoofing and help advertisers distinguish legit supply sources from theContinue reading »

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White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud aContinue reading »

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How The Ad Tech Underbelly Helped Newsweek Media Group Buy Bots

When the International Business Times and its parent Newsweek Media Group were accused in February of buying bots to help win a major ad buy from the Consumer Financial Protection Board, they had a helping hand from PopAds. PopAds, which specializes in pop-unders and didn’t respond to requests for comment, also resells traffic, performs unauthorizedContinue reading »

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Tis The Season For Ad Fraud

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As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign overContinue reading »

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DoubleVerify And SpotX Flag New Type Of Ad Fraud: ‘Verification Stripping’

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The ad server SpotX and ad verification company DoubleVerify have flagged a new type of fraud they’re calling “verification stripping.” DoubleVerify says the new method may be responsible for up to 10% of ad fraud spikes it identifies. Verification stripping happens when fraudsters hinder the transmission of network calls between the ad server and measurementContinue reading »

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Fraudsters Have Media Plans, Too

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Like any good media planner, fraudsters are attuned to time of year, seasonality, demographics, ad formats and trends in consumer behavior. With football season and the MLB playoffs in full swing, they seem to have turned their attention to pro sports sites. “We see a lot of sophisticated invalid traffic targeting premium sites,” said AmitContinue reading »

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