Yieldbot CEO Explains Why He Laid Off One-Third Of Its Employees

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Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series of setbacks. With $10 million in funding last year, Yieldbot bet on a header bidding wrapper that didn’t pay off. Instead, AppNexus won the header bidding wrapper wars with Prebid. Then it had a badContinue reading »

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More Ad Net Consolidation As Genesis Media Merges With Altitude Digital

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Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital. The combined entity will do business as Genesis Media. Details of the transaction were not disclosed. The merger comes months after Altitude’s former CEO stepped down. The company, which started out as an ad net, was seeking to reposition itself asContinue reading »

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Regulatory Challenges Stall Programmatic Pot

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It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020, but regulatory hurdles have kept it from lighting up. Instead of examining the legal ramifications around cannabis marketing, many advertising platforms simply fall back on a blanket ban, said Paris Holley, chief technology officer ofContinue reading »

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