"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
ad targeting
National Football League players train during the offseason – and so does the NFL’s marketing team.From January through July, Aaron Jones,...
Mark Zuckerberg penned a lengthy post last week laying out Facebook’s vision for a “privacy-focused” future – but it’s not going...
Advertisers that want to exclude people interested in “Passover,” “Native American culture” or “evangelism” from seeing a campaign on Facebook...
With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of...
Is enabling age targeting for online recruitment ads a form of discrimination?Facebook, called out by ProPublica and The New York...
Facebook updated its targeting policies on Wednesday in the wake of the racist and anti-Semitic ad targeting scandal, first reported...