Facebook Eliminates 5,000 Ad Targeting Options To Pull The Plug On Prejudice

Advertisers that want to exclude people interested in “Passover,” “Native American culture” or “evangelism” from seeing a campaign on Facebook will soon be out of luck. On Tuesday, Facebook said it’s planning to remove more than 5,000 ad targeting parameters that could be used to discriminate against minority groups. The targeting options will be unavailableContinue reading »

The post Facebook Eliminates 5,000 Ad Targeting Options To Pull The Plug On Prejudice appeared first on AdExchanger.

Read more

Here’s How Facebook Is Getting Ready For GDPR

With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example isContinue reading »

The post Here’s How Facebook Is Getting Ready For GDPR appeared first on AdExchanger.

Read more

ProPublica Rebukes Facebook For Ageism In Ads, But Is The Reproach Fair?

AdExchanger |

Is enabling age targeting for online recruitment ads a form of discrimination? Facebook, called out by ProPublica and The New York Times on Wednesday for the practice, says no. “Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason,” Rob Goldman, Facebook’s VP of ads, responded in a blogContinue reading »

The post ProPublica Rebukes Facebook For Ageism In Ads, But Is The Reproach Fair? appeared first on AdExchanger.

Read more

Facebook Promises Tighter Controls Following Racist Ad Targeting Debacle

AdExchanger |

Facebook updated its targeting policies on Wednesday in the wake of the racist and anti-Semitic ad targeting scandal, first reported by ProPublica. COO Sheryl Sandberg clarified Facebook’s position in a post and laid out its three-pronged approach to running a tighter ship. Following the exposé and attendant public backlash, Facebook disabled the self-reported targeting fieldsContinue reading »

The post Facebook Promises Tighter Controls Following Racist Ad Targeting Debacle appeared first on AdExchanger.

Read more