What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas...
ad tech
Call it the circle of life, or the post-boom days of online advertising or just the end of the ad...
Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data...
If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO...
The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week.Even if not...
ISpot some cash!TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total...
Ad tech, where art thou? Inc. Magazine released its annual Inc. 5000 revenue survey on Wednesday, with few well-known ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Ad Tech Is Consolidating Ad tech shows the hallmarks of...
Trigger warning: This article contains references to yet another three-letter acronym in the advertising technology ecosystem. Improvado is an extract,...