Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to...
adam heimlich
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Adam Heimlich, the newly minted SVP of media at MDC digital agency GALE Partners, enjoys telling it like it is.“Traditional...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.The world's largest independent media agency didn't have a dedicated programmatic...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....