GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...
Adam Smith
GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains...
US cable TV networks are being strangled by cut cords.Research firm eMarketer lowered its US TV ad spend forecast for...
Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow...