Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the...
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A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a...
The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie...
AUCKLAND, Monday: Auror, a retail crime reporting platform, has partnered with Sling & Stone in Australia and New Zealand to...
When the multicultural agency, Lerma, prompted the generative artificial intelligence tool Mid Journey to generate an image of a Hispanic...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell...
Twitter allows users to discover other users' profiles using their email address or phone number. However, users can turn off...
The term "dark funnel" has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an...
Marvel's visual effects have been making headlines for all the wrong reasons, and now the creators of the company's latest...
Within the advertising and marketing spaces, diversity attracts increasing attention. In fact, when there are practices that negatively impact people...