“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
addressable
Convergent TV isn’t just about marrying linear and streaming. Linear has its own fragmentation challenges, from local and national addressable...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
It's safe to say different forms of TV make it hard for advertisers to keep track of who they're reaching...
Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory,...
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads...
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads...
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Turns A Page Carolyn Everson, Facebook’s president of...