Podcast: Consulting The Oracle

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. Among the “Big Three” marketing clouds – Oracle, Adobe and Salesforce – Oracle has been the most active on mergers. The list of its acquisitions is long: Eloqua, Responsys, Maxymiser, BlueKai, Datalogix, Moat, Grapeshot, Crosswise, AddThis. These areContinue reading »

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Podcast: Waze Finds A Way

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. The social navigation app Waze inspires great loyalty among its users. While the app may at first seem to compete with its corporate sibling Google Maps, there are big differences. “Waze is for drivers. Waze is about traffic.Continue reading »

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The Big Story: What Makes A Top Programmatic Publisher?

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It used to be that a top programmatic publisher simply did something using automation – usually using real-time bidding to sell its remnant inventory.Continue reading »

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Podcast: Digital Transformation Was Just A Dry Run For TV

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TVContinue reading »

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Podcast: Bryan Wiener’s Plan To Save ComScore

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference taking place Oct. 15-16. One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s aContinue reading »

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Podcast: Marketing Finds Its Voice

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers aloneContinue reading »

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Podcast: Telaria Tells All

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria. Telaria has been through many changes. Founded as video ad network Tremor Media, it later embraced programmatic. Last year it sold off the Tremor demand-side business and rebranded toContinue reading »

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Podcast: How Bayer Cures Programmatic Headaches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and J&J) taught him to focus onContinue reading »

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Podcast: Solving For ‘Who Got Paid What’

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. This week’s podcast guest, Amino Payments CEO Will Luttrell, will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15-16. He will present alongside Nestle on “How To Use Blockchain To Keep Your Supply ChainContinue reading »

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Podcast: GDPR Day Zero

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week’s episode of AdExchanger Talks is all about – what else? – GDPR. On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation.Continue reading »

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