Travel publishers often miss the boat on attribution.Although their content is an integral part of the trip-planning process at the...
AdExchanger
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday.Conley previously served as...
The Trade Desk on Tuesday released a campaign planning tool called Planner. Powered by company’s first branded AI product, called...
Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth.Rather, he sees it as...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The GDPR Pipe Cleaner Programmatic ad spend has rebounded...
AT&T acquired AppNexus. So what’s it going to do with it?Both the buy side and the supply side will remain...
The rumors were true.AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up...
Ebiquity shook the industry when it dropped its report on media transparency two years ago. Advertisers and agencies alike still...