Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter,...
AdExchanger
While the online advertising trade groups have created anti-fraud programs and exchanges have instituted inventory standards, fraud is still on...
"AdExchanger Politics" is a recurring feature tracking developments in politics and digital advertising. Today’s column is written by Ramez Karkar,...
Want some free tacos? Just go to a Los Angeles Lakers game and hope they win and the opposing team...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand...
A few weeks ago, WPP initiated Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media...
Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as...
Mitú, a digital media company for young Latinos, started out as a multichannel network on YouTube and has since expanded...
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...