Two years ago, Media.net started helping publishers move their header bidding partners to a speedier server-to-server configuration, which has since...
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Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Nielsen’s House Nielsen is trying. It had an acquisitive 2016, snapping...
Twenty-First Century Fox revealed on Friday a preliminary bid to buy out the rest of British pay TV provider and...
The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Everyone needs bleach. That’s why brands like Clorox have a lot of repeat buyers. The question is: How do you...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Target’s Targeted Supply Target is putting together programmatic campaigns for brands...