Agencies can no longer plan digital and linear investments separately.Integrating planning strategies and investments at OMD will be a core...
AdExchanger
BuzzFeed is in the midst of a transformation from a fast-growing startup to a sustainable digital media company, with Chief...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Engagement Above All YouTube’s leadership has knowingly let misinformation...
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is...
Story has been edited to include Sizmek's response.While Sizmek’s future will play out over the next couple of months, there...
Xaxis technology and partnerships director Nishant Desai will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019. Agencies...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Deposit In a conversation with Axel Springer CEO...
Agencies need access to unique data sources to bring strategic value to their clients.Publicis said Monday it is in talks...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Madelyn Mills,...