The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement...
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AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.“Data management is a well-established discipline everywhere except marketing.” Today in the...
Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Good Side Of Gridlock Google and Amazon are...
Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising...
Dish and Sling TV are joining Comscore’s cross-platform measurement solution in beta, their parent company, Dish Media, said Thursday.Dish Media...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.We’ll Do It For You Sovrn will acquire VigLink, a...