Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners...
AdExplainer
Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
Return-path data is viewing information processed by a TV device. But it's still convenient to distinguish data from set-top boxes...
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of...
Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state...
Although there are important nuances between the different laws, businesses that have been working toward compliance with the California Consumer...
For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic...
Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven...
Some business practices on the internet may not be against the law, but they undermine or manipulate consumer choice. Legal...