May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AdExplainer: What You Need To Know About Device Fingeprinting

For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the termContinue reading »

The post AdExplainer: What You Need To Know About Device Fingeprinting appeared first on AdExchanger.

AdExchanger