Be Wary Of Walls When It Comes To Connected TV Measurement

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Julian Baring, general manager, North America, at Adform. All eyes in advertising right now are on over-the-top (OTT) and other connected TV experiences, and for good reason. Consumers have spoken. This is how theyContinue reading »

The post Be Wary Of Walls When It Comes To Connected TV Measurement appeared first on AdExchanger.

Read more

Podcast: Adform Follows Function

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year forContinue reading »

The post Podcast: Adform Follows Function appeared first on AdExchanger.

Read more

Dmexco Future Murky In Wake Of Founder Fallout

AdExchanger |

Will Dmexco become a no-go? Late last week, the organizers of the Digital Marketing Exposition & Conference (Dmexco) in Germany abruptly severed ties with the show’s two co-founders, Christian Muche and Frank Schneider, sparking concerns over Dmexco’s future. Reports alleged that Dmexco’s organizer and the event’s trademark holders had parted ways with Muche and Schneider’s consultingContinue reading »

The post Dmexco Future Murky In Wake Of Founder Fallout appeared first on AdExchanger.

Read more

How M&A Impacts The Remaining DSPs

AdExchanger |

For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costsContinue reading »

The post How M&A Impacts The Remaining DSPs appeared first on AdExchanger.

Read more