Dmexco Future Murky In Wake Of Founder Fallout

AdExchanger |

Will Dmexco become a no-go? Late last week, the organizers of the Digital Marketing Exposition & Conference (Dmexco) in Germany abruptly severed ties with the show’s two co-founders, Christian Muche and Frank Schneider, sparking concerns over Dmexco’s future. Reports alleged that Dmexco’s organizer and the event’s trademark holders had parted ways with Muche and Schneider’s consultingContinue reading »

The post Dmexco Future Murky In Wake Of Founder Fallout appeared first on AdExchanger.

Read more

How M&A Impacts The Remaining DSPs

AdExchanger |

For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costsContinue reading »

The post How M&A Impacts The Remaining DSPs appeared first on AdExchanger.

Read more