As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad...
adjust
Adjust and its parent company AppLovin laid off roughly 12% of their combined staff on Monday. It’s unclear which roles...
Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company...
Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product...
Casey Newton is the very model of a modern technology reporter. He breaks news, has mastered Twitter, and he built...
AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution...
Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount.The monster round,...