Managed service just isn't worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,”...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Drinking Up Data AB InBev, the beer and beverage conglomerate,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe On A Cloud Adobe bragged about its customer...
Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with...
Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the...
Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily...
Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major...
If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re...
Audio ads should be personalized, too.That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization...