Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with...
adobe
Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the...
Buying beer online may be uncommon, or downright illegal in some states, but that isn’t stopping Anheuser-Busch from investing heavily...
Adobe is betting big on Experience Cloud, which houses all of its marketing, analytics and advertising solutions, as a major...
If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re...
Audio ads should be personalized, too.That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization...
When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain...
Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not...
Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion.It’s the biggest deal in...
If Adobe is actually in talks to buy Marketo from the PE firm Vista Equity Partners, as Reuters reported Wednesday,...