Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not...
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Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion.It’s the biggest deal in...
If Adobe is actually in talks to buy Marketo from the PE firm Vista Equity Partners, as Reuters reported Wednesday,...
Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
Adobe said Monday it will buy the ecommerce platform Magento for $1.68 billion. Magento’s 2017 revenue was $150 million, and...
In the National Football League, the whole team has to know the same playbook for the plays to work. And...
Customer data platform (CRM) capabilities borrow attributes from CRM, tag management and even more traditional data onboarding.Consequently, they are often conflated with...
24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym.“The goal...
Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to...