Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
adobe
One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales...
Adobe has placed a new exec in charge of its advertising cloud.TubeMogul’s longtime CMO and head of strategy, Keith Eadie,...
Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US...
The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot...
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers.The subscription-based Salesforce Data...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...