Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US...
adobe
The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot...
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers.The subscription-based Salesforce Data...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...
There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity.“Thirty-six...
Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board...
Extreme Reach, whose video software helps brands (Coca-Cola, GM, Ford) and agencies manage creative rights as well as TV and...