Advertisers know linear TV spots drive store visits. Proving it is another story.On Tuesday, Snap-owned location company Placed released a...
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Livingly Media runs a profitable business focused on programmatic advertising. And to stay profitable, it’s steered clear of the next...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dominoes AT&T’s Tuesday triumph over the Department of Justice...
Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time...
The Washington DC, District Court on Tuesday gave the go-ahead for AT&T’s $85 billion merger with Time Warner, a decision...
Reddit is hoping advertisers upvote its latest ad offering: outstream video.The ad unit is being made available to managed partners...
When WPP Group-owned GroupM opens its doors at the brand new 3 World Trade Center building in downtown Manhattan next...
USA Today Sports Media Group acquired Golfweek 20 months ago because of its great content and readership of obsessive golf...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....