“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In Ad City (Part II)AdExchanger: Enter Malware (Part I)AdExchanger: Enter Malware...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spirit Of Competition This summer, the EU is is...
Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere. The truth...
Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces.Curated marketplaces let...
“On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Push Snap is testing a commerce feature allowing...
As Facebook CEO Mark Zuckerberg faced a second congressional grilling on Wednesday in Washington, DC, the company’s VP of ads...
Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are...