A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped Up Snap has acquired Metamarkets. The social platform...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.This week's podcast guest has a way of showing up during...
The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer...
Gaps in Pandora’s ad tech stack slowed growth in the last quarter, CEO Roger Lynch said Thursday in his first...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Matter Of Time The Justice Department is prepping...