With high demand and short supply of pre-roll video ads, many publishers are creating more video content that can be...
AdOps News
Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have...
Device manufacturer Lenovo wants its advertising to start contextually relevant conversations with its consumers, rather than blast them with one-way...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tech Testifies Washington, DC, politicians grilled Facebook, Twitter and...
WPP, which reduced its full-year forecast Tuesday following a disappointing Q3, said it had invested mre than $7 billion on...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As media buying becomes more fragmented across media channels and buying platforms, agencies and clients need to stop treating it...
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Carrying Bricks Walmart wants to ramp up its ad...